Design Thinking

Need julia paragraph of explanation here?

RADICAL

COLLABORATION

BE MINDFUL

OF PROCESS

Know where you are in the design process, what methods to use in that stage, and what your goals are.

Bring together innovators with varied backgrounds and viewpoints. Enable breakthrough insights and solutions to emerge from the diversity.

BIAS TOWARD

ACTION

Design thinking is a misnomer; it is more about doing than thinking. Bias toward doing and making over thinking and meeting.

SHOW DON'T TELL

Communicate your vision in an impactful and meaningful way by creating experiences, using illustrative visuals, and telling good stories.

CRAFT CLARITY

Produce a coherent vision out of messy problems. Frame it in a way to inspire others and to fuel ideation.

FOCUS ON

HUMAN VALUES

Empathy for the people you are designing for and feedback from these users is fundamental to good design.

Prototyping is not simply a way to validate your idea; it is an integral part of your innovation process. We build to think and learn.

EMBRACE

EXPERIMENTATION

MINDSETS

EMPATHIZE

DEFINE

IDEATE

TEST

PROTOTYPE

Empathy is the foundation of a human-centered design process.

To empathize, you:

Observe. View users and their behavior in the context of their lives.
Engage. Interact with and interview users through 'intercept’ encounters.
Immerse. Experience what your user experiences.

WHAT?

EMPATHIZE

WHY?

As a human-centered designer you need to understand the people for whom you are designing. The problems you are trying to solve are rarely your own—they are those of particular users; in order to design for your users, you must build empathy for who they are and what is important to them.