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RADICAL
COLLABORATION
BE MINDFUL
OF PROCESS
Know where you are in the design process, what methods to use in that stage, and what your goals are.
Bring together innovators with varied backgrounds and viewpoints. Enable breakthrough insights and solutions to emerge from the diversity.
BIAS TOWARD
ACTION
Design thinking is a misnomer; it is more about doing than thinking. Bias toward doing and making over thinking and meeting.
SHOW DON'T TELL
Communicate your vision in an impactful and meaningful way by creating experiences, using illustrative visuals, and telling good stories.
CRAFT CLARITY
Produce a coherent vision out of messy problems. Frame it in a way to inspire others and to fuel ideation.
FOCUS ON
HUMAN VALUES
Empathy for the people you are designing for and feedback from these users is fundamental to good design.
Prototyping is not simply a way to validate your idea; it is an integral part of your innovation process. We build to think and learn.
